Self Pleasure Food : Our Story

Meet the founder

Cherie : Self Pleasure Food founder Hi, I'm Cherie! The founder of, based in St Helens, East Coast Tasmania, Australia.  I am a dreadlocked, nomadic, psychic, autistic, artistic, polyamorous and panpsychistic Mum - so as you can probably tell, I think a little bit differently to many!

I'm super passionate about adults and kids alike, learning to become radically self responsible for their own health. (Emotional, mental, physical and spiritual health) AND I really love eating tasty food! Growing up, my Mum was (and still is) a fantastic cook and loved to bake and make all kinds of sweets - and that wasn't a snacking habit that I was interested in giving up.  So, over the years, I went about figuring out how to make healthy, more nutritionally dense versions of my favourite things, but that ACTUALLY STILL TASTED REALLY GOOD! (I'm not talking your usual commercial "diet food").  

My food journey has been widely varied and ever evolving, and has moved through MANY phases so far.  Each phase has allowed me to tune deeper into my body, and to hone my own truth regarding what I considered "healthy", and why.  I am a huge advocate of gut health, and eating nutrients as close to their natural form as possible, and in combinations that allows them to actually be absorbed by the body.  Over my years of research I have been made VERY aware of how much advertising can skew and manipulate us into thinking we are getting the vitamins and nutrients we need, but not mentioning that it has been included in forms that are not bioavailable to our cells, and often even harmfully detrimental to our health.  

Our Signature 'Self Pleasure Chocolate'

My signature 'Self Pleasure Chocolate' began it's creation during my magnesium learning phase, when I was pregnant with my second child.  Eventually evolving into the organic nutrient dense Creamy Dark Chocolate bar we love today.  You can read more detail about that story on our Self Pleasure Chocolate product information page.  

Why the name Self Pleasure Food?

As a global collective, I believe we have in recent decades slowly normalised disconnection.  Disconnection from our universe, from our soul, and definitely from our bodies.  We have been so conditioned to trust the "authority" outside of us, that we've learned repeatedly since a young age to ignore and override the messages that our body lovingly repeatedly sends us.  Our culture has normalised over working ourselves, supressing and "soldiering on", when our bodies scream for rejuvination. 

Life is means to be pleasureable.  The sensation of pleasure literally exists, as a way for our bodies to indicate to us, whether we are heading in the right direction or the wrong direction for our health.  But we have hijacked that system by feeding it addictive and harmful chemicals, additives, thoughts and other various toxicities.  We've even created a culture of shaming pleasure of all kinds.  So we have literally forgotten as a species, how to feel our TRUE pleasure! 

Food is meant to taste good, without lashing of sugar and additives.  Vegetables are meant to be nutrient dense and grown in lush thriving networks of soil ecology.  We have normalised bland, chemical laden fruit vegetables and other ingredients, and have forgotten what real food should be like!  

What's next for Self Pleasure Food?

Well we're starting small, to keep things life balance sustainable, but I have LOTS of other product ideas in the pipeline that I'd love to work on next, if you all are up for it? Here's a few other things I do for my family, that I'm interested in adding to the Self Pleasure Food collection:

  • Cake and muffin mixes - Wheat free and TASTY ready to mix cake and muffin mixes, that are gluten free, nutritious, low sugar, and using activated nut flour, and other nutritionally dense ingredients! Can easily be made dairy free and vegan if required.  
  • Dairy free and vegan ice cream - I play with various styles! Some cashew based, some coconut cream based, some custardy, and some even with avocado in them! All dairy free, low sugar, nutritionally dense and vegan.
  • Activated nuts and nut flours - I activate many of my nuts and grains for my family, in order to reduce the phytic acid, and allow the nutrients to be more readily bio available to our bodies.  Phytic acid is a nutrient blocker, that we have found had huge detrimental effects on our gut health, until we started activating. 
  • And many other ideas!

Does any of this resonate with you?? I'd love to hear from you! See our contact page for ways you can get in touch..



Follow Cherie's other work

If anything you've read here aligns with your way of thinking, you may also be interested in following some of my other current work.. 

The Billionaire Artist 🖤✨ - Art. Sex. Money. Psychic intution.  Want to live your own authentic truth, and ditch the old societal expectations that aren't working for us any more? Follow along my journey of becoming, at The Billionaire Artist..

Resonate Farm 🖤🌱 - A local St Helens (Tasmania) market garden, providing nutritionally dense spray free veg, to the local community and restaurants.. This is my partners farm, which I am also involved with.. 

Unity REKO 🧡🤎 - Want to support local small / family run food producers? Unity REKO is a new network that allows local community and local food producers to connect directly, easily and without the usual red tape.. Helping make our local St Helens (Tasmania) economy and work life balance, more sustainable and more viable for us all..